This post was also published in Arktos Journal.
Our situation is serious. The White natives of nearly all European and Anglosphere countries are under threat. The ethnic peoples of many European nations face becoming racial minorities within decades. This hasn’t been by accident, but by design - a stark fact that even the anti-white British Labour Prime Minister Keir Starmer has admitted. White people have never, ever been consulted on whether they want mass third world immigration. We’ve never asked for it, we’ve never voted for it, we’ve never wanted it, and yet, at every turn, it’s been forced upon us by the traitorous political class, be they left-wing or ‘conservative’. It’s not an exaggeration to say that they’re trying their best to genocide us. Millions of Whites, finally, are waking up to this fact. Given this context, discussing the importance of memes might seem frivolous, but I’ll explain here why that isn’t the case.
We’ve Already Won the Arguments
Too often, those on our side get drawn into lengthy online discussions with our enemies. It is true that millions of normies are only just waking up, and we do need to be patient with them. What might appear at first to be an obtuse civnat doing more harm than good, might in fact be an awakening normie who, perhaps even just a year ago, was ‘race-blind’, and given a little more time, will move beyond the civnattery toward full racial awareness.
At the same time, it’s frustrating to see our people getting drawn into debates from a position you might expect to see ten or fifteen years ago. As an example, take the very common spectacle of a non-white immigrant, or descendant of non-white immigrants, lecturing us on what our nations mean, what our values are, and how these things should be quantified. The civnat or awakening normie might ‘get into it’ with people like this and try to argue with them using reason, making points by deploying the ‘double standards’ argument, e.g. ‘imagine if we went to India, and then started lecturing Indians on what their country is about’.
Don’t Try to Reason With Our Enemies
This is about power, not reason or fairness. The frank truth is they don’t give a shit about our arguments. Likewise, the opinion of a non-white immigrant regarding our national values is irrelevant, just as their very presence in our nations should be considered illegitimate. Accordingly, to even engage in ‘discussion’ or ‘debate’ like this is taking a weak position. Our main task now is to remove these people from our lands, and that’s where our focus needs to be. There’s little to say to these people other than ‘this is not your land. Go home’. Therefore, the most effective response to these people is either to simply repeat the above words to them, which will help shift the Overton Window and encourage others to do so, or ridicule them with memes.
Why are Memes Effective?
A good meme is highly effective because it instantly encapsulates an idea with a few well-chosen words and an image. It resonates instantly because it’s quick to read, it’s funny because it conveys familiar truth, and these qualities give it virality. A solid and well-deployed meme will often get more engagement than a written post or tweet.
The reasons memes like those above are effective is because that situation - an entitled non-white patronisingly lecturing us, the ethnic natives of our nations, on how our nations should be - is so achingly familiar. Don’t argue with these people. Ridicule them, remind them this is not their land, and tell them to pack their bags and go home.
Memes are like stereotypes. If they weren’t based on truth, they wouldn’t work. They work because they instantly trigger recognition of familiar patterns. The patterns came first, and thus generated the memes. Here’s another common example;
This person might be a genuine leftist moron brainwashed against his own race, or he might be a Jewish subversive or a non-white posing as a White person. All three are perfectly possible. The salient point is there are many such cases, which is why a meme exists for them. The idea that the fact there are White native criminals makes it alright to import tens of thousands of Pakistani paedophile rapists, who then victimise young native White girls, is objectively a ludicrous standpoint. You don’t argue with this. The only appropriate response is hatred and ridicule. He did the meme.
Another example - this one has been used against us for a long time, well before Internet meme culture. From the late 90s New Labour politicians frequently told us that Britain is ‘a land of immigrants’, made up of the Huguenots, Angles, Saxons and so on. These politicians, who were usually Jewish, told us that because Britain has historically been composed of various waves of White peoples and tribes, that we should accept hordes of third-worlders. As laughable as this is, this ‘argument’ still hasn’t died off, which is why it has become a meme.
Use Memes to Ridicule our Enemies and Raise White Morale
I’ve given some common examples, but there are many more. Few familiar with the online right will be unaware of the ubiquitous ‘fellow White’ - the Jew who adopts an online European skinsuit to pose as one of us in order to agitate against us. This tactic is extremely well-documented. Despite it being so common it became a meme, they still do it.
Meme culture belongs to the right. Here are some more memes which are commonly applicable. You’ll probably know some of them. Even the small number of memes I’ve posted here can be used hundreds of times, because the people and ideas they ridicule pop up again and again with astonishing predictability. Use them at will and encourage others to do same. I’ll endeavour to keep this page updated with useful memes I come across.
























Excellent essay. Very concise while hitting all the major areas of concern.
A well reasoned and written essay. I agree with you. Debating our enemies, the inculcated and brainwashed quislings and traitors is a futile effort. They'll never listen to reason or accept any facts that run contrary to their ideology. That there is the problem. These people are ideologs and cultists their lives are devoid of true purpose and meaning. So they cling to an easy and convenient lie that requires little of you except compliance and the occasional repetition of their false mantras "diversity is our strength, all cultures are equal, British Values (not English values note; English values, traditions and laws which are the cornerstone of being British, not that anyone dares to mention this heresy, or else it's off to the gulag for you!)." Etc, ad nauseam.
When you question and disprove their obviously false narratives you're not just questioning their political beliefs, but are in fact calling into question the very "Articles of Faith" for these people. By actively exposing the hypocrisy and lies at the core of their beliefs. Those who question and expose their falsehoods and lies are actively tearing down their temple walls and exposing the false prophets of a misbegotten, Satanically conceived and inspired death-cult and it's true purpose. Beware the fate of Sampson I might add at this point, theres always a "Delila" of some form or other lurking somewhere nearby to distract, weaken and betray...
It's frustrating to hear an argument that was debated and won over a decade ago, even though the losers failed to acknowledge or accept their defeat and take their loss with grace and acknowledge with humility that they were wrong. When these "useful idiots" and pedagogues lose an argument or are exposed often they fail to acknowledge that the argument was even taking place in the main or was relevant if it was.
When the false prophets and ideologues can't rouse the mob against you, they slink of like whipped curs to nurse their wounds and grievances before seeking to attack and drag you down publicly in some other fashion for some alleged infraction against their values and beliefs real or imagined, seeking to involve others, especially the authorities who are only too willing and eager to serve and do the bidding of such ill intentioned individuals and organisations.
Being ahead of the curve can be both intensely frustrating and lonely. One often wonders, "is it me? Am I alone in noticing something that others seem to be unaware of or unconcerned about?" The answer is of course when you're seemingly "The lone voice crying out in the wilderness" that it's not just you, you are aware and alert to the very real dangers that are posed and being implemented against you and others.
You can't reason with stupid, and as the quote goes "Stupid is as stupid does!" However, others may be listening who too are searching for answers and the truth. They just may not have found it yet amongst all the din of the liars, falsifiers and useful idiots. Keep speaking the truth and perhaps you might just lead someone towards it and awaken another individual from the darkness of ignorance, lies and misinformation?
Lies only requires acceptance, the truth demands action, which then exposes the truth seeker to risk. But then life is a risk, that's part of the beauty and terror of existence. No risk, no reward...